Starbucks Gesha Blend

This portfolio piece showcases my art direction and design for Starbucks' Gesha blend packaging, a tribute to the rare and esteemed coffee varietal known for its tangy, citrusy notes. The design concept revolves around a vibrant color palette of greens and near chartreuse, meticulously chosen to evoke the bright and tangy flavor profile characteristic of Gesha coffee. The packaging design strikes a balance between elegance and modernity, with clean lines and a sophisticated layout that reflect Starbucks' commitment to quality and innovation in coffee. Each element, from the typography to the imagery, is carefully curated to enhance the consumer's experience and convey the premium nature of the Gesha blend. Central to the design are visual cues that symbolize the unique flavor characteristics of Gesha coffee, such as abstract patterns and textures that mimic the zest and freshness of citrus fruits. These elements not only celebrate the coffee's origin and quality but also resonate with coffee enthusiasts who appreciate distinctive flavor profiles. Overall, this portfolio piece for Starbucks' Gesha blend exemplifies my creative vision and expertise in capturing the essence of a premium coffee product through thoughtful art direction and design. It represents a harmonious blend of aesthetics and functionality, aiming to engage and inspire consumers while showcasing the allure of specialty coffee.