I have always adored KIND bars and their company mantra. One day I decided that I would rebrand their logo and package just as a side project. I began with simplifying and consolidating their logo. The next step I took was to create a more modern package, one with solid colors and a soft reveal. The last step was to make 3 full page ads with splashes of color and movement to evoke excitement in the viewer, and possibly a new found love for KIND bars. Enjoy.
