Rebranding Drunk Elephant's logo to reflect a modern aesthetic while capturing the essence of the brand’s playful spirit. The original logo, characterized by its thin and wispy design, was transformed into a bold and contemporary emblem that resonates with a broader audience.
The new logo features blocky typography that exudes strength and clarity, embodying the brand’s commitment to effective skincare solutions. To infuse Drunk Elephant’s whimsical personality, I incorporated bubbles and spritzes throughout the design. These elements not only convey a sense of playfulness but also subtly nod to the brand’s name and ethos, evoking the idea of an elephant’s tipsiness in a lighthearted manner.
Beyond the logo itself, I integrated the bubble and spritz motif into the packaging design and marketing materials. The packaging now showcases a cohesive visual identity where these elements dance across various touchpoints, from product boxes to promotional materials. This consistent branding approach ensures that every consumer interaction reinforces Drunk Elephant’s distinctive brand story.
The project highlights strategic thinking with creative design, resulting in a compelling and cohesive brand identity that spans print, web, and motion graphics.